Many consumers are now constantly glued to their smartphones and tablets,and they use these devices for a number of reasons â to search for information,answer emails,and make an online purchase,among others. As an e-commerce site,do you have the right mobile marketing strategies to reach these growing demographics? Along with the right professional SEO training,here are some ways you can increase your engagement with your mobile customers better for increased sales and following:
Create a Mobile-Friendly Website
This is the first step in any effective mobile marketing strategy â having a responsive website that’s easily accessible in many devices. Without this type of website,your visitor engagement will suffer,causing increased bounce rates. This,of course,will have an effect on both your website traffic and search engine rankings. So,make sure your mobile website is user-friendly and optimized for different screen sizes. To check your website’s mobile-responsivess,use Google’s Mobile-Friendly Test Tool.
Build an Exclusive App
This may sound complex at first,but keep in mind that these apps should simplify your interactions with your customers. For increase repeat transactions,offer some loyalty features such as coupons,vouchers,and stamp cards. These benefits will make your customers feel that your brand values loyalty,allowing you to increase your following. Another feature you can introduce in your app is a referral program.
Have a Chatbox Available 24/7
As mentioned earlier,people are constantly on their digital devices,so as an e-commerce site,you should be able to assist your customers at any time,whether it’s about your products and services or tracking their orders. With a chatbot,you’ll be able to provide support and answer customer queries even when you’re not inside the office. A chatbot is capable of handling thousands of chat inquiries simultaneously,providing increased efficiency.
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Each person has different goals and aspirations. They also have different decision-making strategies. Some consider their finances as the most important aspect,while others value the returns even if there is a little risk. Given the variety of clients you may have,it’s important that your way of nurturing leads is not a one-size-fits-all approach.
Here’s how to keep quality leads and convert them:
Position Your Brand as an Authority
You can spend all your marketing budget on paid ads,but if no one believes that you’re credible,it will be a waste. This is where a lead generation agency comes in to help you position your brand in your niche. Your marketing strategy should include connecting with other people of authority in related industries so that when clients see your name,they will be curious about your services. Once they know your name,it’s time to reel them in with quality content.
Provide Content that Converts
You can litter your blog and channel with random posts,but none of these will convert leads if they are not helpful. Rather than waste resources,focus your attention on content that converts. This means consulting your agency to know the kinds of content that work for each platform,and creating them with your customers’ pain points in mind. If your content offers a solution and is easy to digest,your customers will want to go ahead with the sale.
Set up a Retargeting Campaign
Not all customers will automatically end up in a successful transaction. Some of them are just happy to browse around as they’re considering their options. What you want to do is to retarget them and remind them of your brand so that when they are finally ready,they will know where to turn. Retargeting campaigns can make or break your connection with quality leads,so make sure you get help from professionals.
It’s not enough to get a lot of traffic to your pages. Focus on quality leads–those who have a higher potential to convert.
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